Wednesday May 23, 2012 12:09 am
The Internet as a Way to Do Business

Half the people who have used the Internet to get health and medical information say the information has improved the way they take care of themselves, according to a report from the Pew Internet & American Life Project.

The report, "The Online Healthcare Revolution: How the Web Helps Americans Take Better Care of Themselves," found that 52 million American adults have sought health and medical information on the Web and it calls them "health seekers." A majority of them go online at least once a month to get health information.

"The emergence of this group -- the health seekers -- illustrates perhaps the most profound and dramatic impact the Internet is having on Americans," said Lee Rainie, director of the Pew Internet Project.

"In an era when the facetime a patient gets with a doctor during an average appointment has dipped below 15 minutes, many are turning to the Web get the information they crave so that they can make decisions about how to care for themselves and their loved ones."

"This should be a wake-up call to medical professionals: Patients are action-oriented when they go online for health information and they will search for it any way they can," said Susannah Fox, Director of Research at the Pew Internet Project. "They would probably like help from their doctors in pointing them to the best places for these Internet searches and they really want doctors to answer the questions that emerge during that research about how to treat the sick."

According to the report, women are much more likely than men to use the Internet to get health and medical information. It also found that the online behavior of those in excellent health differs from those who are in less-than-excellent health, and that the result of the search often depends on whether the health seeker is looking for information on behalf of herself or on behalf of someone else.

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