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About BecomeHealthyNow.com / Privacy Policy
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In this section of our privacy policy, we identify the ways we may use information about you that we have collected. 
We create aggregate data about visitors to our Web sites for product development and improvement activities. We also use it for market analysis. We may provide information from our Web sites in aggregate form, with identifying information removed, to third parties. For example, we may tell a health care partner what percentage of our registered users reside in a particular geographical area. When aggregated health information is provided, we pool it from many individual records and strip it of any data that could be used to identify an individual before it is used. Any third party that receives aggregated health care data must agree not to attempt to re-identify the people it belongs to. For example, we may provide information to a potential advertiser of a product that would appeal to a diabetes patient about what percentage of our users have diabetes. Depending on our agreement with the third parties, we may or may not charge for this information.
We may target our advertising or marketing depending on information we have about you. For example, a user we know is a woman may receive advertising for products targeted at women that a male user will not see, or a user that we know is a healthcare professional who treats diabetes may receive advertising for new diabetes therapies (although in neither case will the advertiser have access to any individually identifiable information about you).
We may also personalize our Web site based on your interests. For example, you may see different articles in different places on our Web site based on information you have shared with us, or information we have gained by observing your previous behavior, or information we may have gained from your interactions with a third party that shares information with us. We use information for our own internal marketing, research, and related purposes.
In addition to aggregate information (discussed previously), we may share some kinds of information with third parties as described below.
- Other Companies: We have strategic relationships with other companies who offer products and services on our Web site. When you are interacting with those companies, different rules and privacy policies may apply. For example, if you order a book from a bookstore on one of our sites, you will be asked to provide identifying information and credit card information to the company that runs the bookstore. We do not control the collection or use of information you provide under those circumstances, but we do require that those companies clearly state their policies so you can decide whether to give them any information.
- Companies and People Who Work for Us: Because we are expanding to become a large company, we contract with other companies and individuals to help us provide services. For example, we may host some of our Web sites on another company's computers, hire technical consultants to maintain our Web-based health tools, or work with companies to remove repetitive information from customer lists, analyze data, provide marketing assistance, and provide customer service. In addition, if you are a healthcare professional, we may validate your licensure status and other information against available databases that list licensed health care professionals. In order to perform their jobs, these other companies may have limited access to some of the personal information we maintain about our users. We require all such companies to comply with the terms of our privacy policies, to limit their access to any personal information to the minimum necessary to perform their obligations, and not to use the information they may access for purposes other than fulfilling their responsibilities to us. We use our best efforts to limit the use of other companies in areas where personally identifiable healthcare information may be involved.
- Promotional Offers: Sometimes we send offers to selected groups of customers on behalf of other businesses. When we do this, we do not give that business your name and address. We provide a variety of mechanisms for you to tell us you do not want to receive such promotional offers. For example, we may provide an opt-in box for consumers to receive an email from another business, and we make clear that by opting in you are submitting your data to a third party. You can elect to not receive promotional material from us by updating your member profile.
- Business Transfers: If we transfer a business unit (such as a subsidiary) or an asset (such as a Web site) to another company, we will require them to honor the applicable terms of this privacy policy.
- Legal Requirements: We may release account and other personal information when we believe release is required to comply with law. We may release personal health information, including information from a medical record, , if, in our judgment after review by an attorney, the release is compelled by law or regulation, or if the release is necessary to prevent the death or serious injury of an individual.
- Medical Records: BecomeHealthyNow.com will only use identifiable health information from a medical record for reasons agreed to by the consumer/patient, and the healthcare provider. We will not disclose identifiable health information from patients' medical records to an unrelated third party unless that disclosure is authorized by the caregiver for medical purposes, for treatment of the patient, or payment of claims, or if the patient authorizes it.
When we share information with third parties, we ask that they agree in writing to abide by BecomeHealthyNow.com's privacy policies.
If we discover that a third party inadvertently disclosed personal information about any of our customers, we will take immediate action to prevent further occurrences.
Other than the cases described above, BecomeHealthyNow.com will not release personally identifiable information to a third party without the customer's consent. Also, if we ask your consent to release personal healthcare information to a third party, we will use our best efforts to clearly define and limit the scope of your consent.
In this section of our privacy policy, we discuss the security measures we take to protect information that we have collected about you.
We have implemented technology and security policies, rules. and other measures to protect the personal data that we have under our control from unauthorized access, improper use, alteration, unlawful or accidental destruction, and accidental loss. We also protect your information by requiring that all our employees and others who have access to or are associated with the processing of your data respect your confidentiality.
Where we allow you or your healthcare provider to access an actual medical recorded created by your provider, we require that the browser used support a high level of encryption to reduce security risks.
BecomeHealthyNow.com uses security methods to determine the identity of its registered users, so that appropriate rights and restrictions can be enforced for that user. Reliable verification of user identity is called authentication. BecomeHealthyNow.com uses both passwords and usernames to authenticate users. Users are responsible for maintaining their own passwords.
Personally identifiable health information you share with us, or that we obtain through our relationship with other health care professionals, is stored on our database servers at BecomeHealthyNow.com data centers or hosted by third parties who have entered into agreements with us that require them to observe our Privacy Policy. We have a firewall to prevent individuals from accessing information without authorization. Data centers are physically secure and protected from unauthorized access by unauthorized persons. Physical access to the servers requires individual authorization and authentication.
Information in our data centers is backed up routinely, in order to aid in the recovery of information in the event of accidental damage of information or due to a natural disaster. The backup media is stored in a physically secure storage facility.
In this section of our privacy policy, we tell you how to obtain and correct information we have about you, and how to choose what types of information you may share with us.
If you believe that non-medical registration information collected by our Web site(s) is in error, you may edit your personal profile any time that you like. You can directly edit your user profile on our BecomeHealthyNow.com site, and you can ask for your any customized data to be deleted. Requests for deletion of your record may result in your removal from the registry, but we may keep certain demographic information about you for product improvement purposes. You may contact Web Customer Support and ask for the changes that you would like to make.
For information that is entered about you by your health care provider (for example, your physician) into your on-line health record, you will need to contact that provider, and request the corrections that you would like. If your provider agrees with the suggested change, it is made in your medical record maintained by your provider. It is up to your provider to then make that change in your on-line health record. Entries you make yourself into your on-line health record may, of course, be corrected and updated by you.
You can get a copy of your on-line About My Health medical record information, as well as a copy of your information you entered into any of our health tools by printing a copy of the information from your Web browser.
BecomeHealthyNow.com employees are required to keep customer information private, as a condition of their employment with the company. Only selected, authorized BecomeHealthyNow.com employees are permitted to access your health information.
Employees are required to attend a confidentiality/privacy training class, and to sign a confidentiality agreement. All employees and contractors must abide by our privacy policy, and those who violate that policy are subject to disciplinary action, up to and including termination of their employment and legal action.
For privacy questions or concerns about one of BecomeHealthyNow.com's Web sites, please contact us here.
The foregoing Web Policy Statement is effective as of the date displayed below. BecomeHealthyNow may change this Statement from time to time. This Statement is not intended to and does not create any contractual or other legal rights in or on behalf of any party.
Revision date: This policy was last updated on August 10, 2007.
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