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Part 5 of 7 - 1907 to 1921
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Science consists of ascertained facts in regard to the knowledge of principles and causes.
D.D. Palmer, 1910 |
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Daniel David Palmer Chiropractic's Founder 1845 — 1913 |
Bartlett Joshua Palmer Chiropractic's Developer 1881 — 1961 |


Alva Gregory and D.D. Palmer, circa 1908, presumably in Oklahoma City (Texas Chiropractic College Archives)
If Dr. D.D. Palmer's connection with the Gregory School as a teacher for nine weeks is of such importance to justify the continuance of advertising 'Palmer-Gregory Chiropractic College,' how much more is it worth to you as a student to be under the personal instruction of D.D. Palmer for nine months? During that nine weeks much of my Chiropractic teaching was sidetracked, owing to the teaching of medical ideas which were not Chiropractic.
DD Palmer is president and Leroy M. Gordon DC is Manager; photo (Palmer, 1909a, pp. 2, 31); photo of LM Gordon DC (p. 50); tuition is $250/year for a 2-year course (of 9 mo each) including "minor surgery, obstetrics, forensic jurisprudence and a full course of dissection" (Palmer, 1909a, p. 58)
"I treat successfully the following DISEASES:
"Rheumatism of any kind, neuralgia, the various kinds of stomach ailments, diseases of the liver, kidneys, bowels, bladder spleen, heart, throat, and head, male and female diseases, periodical headaches, inflammation of the bowels or bladder, brain fever, lung fever, bronchitis, nervous diseases, shaking palsy, quinsy, running sores, abscesses of the lungs, liver or stomach, catarrh, pleurisy, sprains, lameness caused by injuries, asthma, malaria, dyspepsia, female weakness, diabetes, chronic diarrhoea, constipation, loss of strength and vitality, eczemas, indigestion, erysipelas, dropsy, diphtheria, some diseases of the eye and ear, painful menstruation, piles, incontinence of urine or bed-wetting, consumption, lupus, cancers and tumors when not too far gone, and some cases of paralysis. I give no medicines, you do not have to wait months to see a change. Three to five treatments usually shows you what I can do. I treat causes, not effects. This Vital Magnetic Power of curing disease is sufficient to heal any disease when we know how. "I do not claim to cure all diseases, but I now treat and cure many diseases which I had not thought of doing five years ago.
"Medicine and medical doctors are necessary; we cannot get along without them. But they cannot cure everybody. Neither can I. I especially invite those who have tried all other remedies and have failed to find relief" (4).
"Chiropractic was not evolved from medicine or any other method, except that of magnetic. For nine years previous to the discovery of adjusting vertebrae, I was practicing magnetic healing. During that time I had developed much which afterwards became a part of the science of Chiropractic. For example, I treated (as I supposed) the spleen for cancer of the breast, effecting a cure. Now I see that I relieved the nerves in that region of inflammation. There was 'nerve tracing' in its infancy"
1908-If you are going to study Chiropractic, why not matriculate at the school that is presided over by the man - the master mind - who discovered and developed the greatest science known to humanity? Why not learn Chiropractic first-handed, direct from the fountain head?
The D.D. Palmer College of Chiropractic offers you this opportunity. Students at this school receive instructions under the direct supervision of Dr. D.d. Palmer, the man who found the cause of disease and developed a unique method of adjustment for correcting the same.
The course at this school covers a period of two years; nine months to the year. The first year is devoted to Chiropractic and all that pertains to it, including a short course in dissection on the cadaver. The second year, minor surgery, obstetrics, forensic jurisprudence and a full course of dissection.
Tuition, per year..............$250.00
Adjustements at the D.D. Palmer College of Chiropractic in ordinary cases $10.00 each week for the first six weeks, payable in advance, or the first six weeks paid in advance $50.00, following weeks $5.00.
Special cases, as Cancers, Tumors and Epilepsy, $20.00 first week, $10.00 each week thereafter in advance.
Address all communications to L.M. Gordon, D.C., Secretary, 205 Oregonian Building, Portland.

The only picture of D.D. Palmer, B.J. Palmer and David D.Palmer
“Toxicology. To round out and complete a practical education of a Chiropractor, he should be acquainted with the action of drugs on the functions of the human body, so that he may know what nerves are affected by their introduction and what vertebrae to adjust to counteract their effects.”*
*in Palmer DD. The Chiropractor’s Adjuster: the Science, Art and Philosophy of Chiropractic. Portland OR: Portland Printing House, 1910, p. 789
Science is knowledge reduced to law and embodied in a system. Art relates to something to be done. Science teaches us to know and art to do. The philosophy of a science is the understanding of its principles.
Science is accepted, accumulated knowledge, systematized and formulated with reference to the discovery of general laws..."
This book has been written for the purpose of teaching Chiropractic as a science, making the art of adjusting specific, giving a special location and adjustment for each disease so far as we know.
Adjusting is an art, not a science. A person may be able to adjust vertebrae, many do so, without any scientific knowledge of the reason for doing so. They learn it as an art; they know how, but not why. The art of adjusting should be guided by scientific knowledge.
Tone is the foundation upon which I built the science, reasoned out its philosophy and created the art of adjusting luxated vertebrae
Knowledge of a single fact does not reach the meaning of science.
Science consists of ascertained facts in regard to the knowledge of principles and causes.
Chiropractors have need of some branches of study not taught in other schools which are the outgrowth of this science. Among these are the art of nerve tracing, discovered and brought to their present perfection by me.
Chiropractors should make a special study of anatomy, more particularly that of osteology, neurology and arthrology. Bones, nerves and joints are to a Chiropractor what medicine, chemistry and bacteriology are to a physician". ...health is a condition where the controlling intelligence is able to send mental impulses outward thru nerves.
Chiropractic is a proven fact--it is a science demonstrated by the art of adjusting. As we become acquainted with its principles, founded upon laws as old as the vertebra, we make less failures. The science can only be developed along the lines laid down by its founder.
I founded the science of Chiropractic upon the basic principle of tone. By reasoning upon the immutable laws of biology, which are based upon tone, the living principle of animal and vegatable life. Chiropractic philo-sophy explains the phenomena of biology in health and disease. From that basic principle of tone many principles are derived.
At 10:25 P.M. on Sunday, April 14, 1912, a single message brought wireless, Marconi, and eventually Sarnoff to prominence: the Titanic, fastest and most luxurious ocean liner of its time, was sinking in the North Atlantic. The catastrophe would serve to make radio communication indispensable to safety at sea.
The troubles are now buried; they exist only in memory. The things good come to the front. His flesh no more is animated by spirit; but, long live the spirit.
He gave birth to Chiropractic. It did not die with him. He gave it to you and I to carry on.
His spirit passed on Oct. 20th, 1913 at 8 a.m. His age was 68. The funeral was held Oct. 22nd, 1913. On that day The P.S.C. held an Honor service.
The speakers were S.H. Weed, D.D., who named "Chiropractic", L.H. Nutting, more generally known as "Uncle Howard" to our profession and C.H. Murphy an attorney of this city. All these men knew D.D. Palmer most intimately. Nor more appropriate speakers could have been found who knew most about the early and late struggles of D.D. Palmer and Chiropractic.
Following the euologies, school was dismissed for the day and "Old Glory" flew at half-mast for the day.
Let it be said to the credit of the D.C.C. that their student body was our guests and they too closed school out of respect. And, lest we forget, several U.C.C. boys were with us and their school, I understand was closed also.
The minutes of the meeting were reported and will be published in full in a coming issue of THE CHIROPRACTOR.
Let us all bow our heads for a minute and give more than a passing thot for he who gave the world Chiropractic. I would say more, but I can't. I desire to utter my heart-throbs but my mind refuses to work. I trust you will pardon the briefness and lateness of this notice; for, tho we had our viewpoints, he was our Father.
What began in 1920 as a single station (WDKA), had grown to 30 stations in 1922, and 556 in 1923......Only a few radio sets were produced in 1921; 100,000 were produced in 1922; 500,000 in 1923. By 1923, an estimated 400,000 households had a radio, a jump from 60,000 just the year before. And in that year's spring catalogue, the Sears Roebuck Company offered its first line of radios, while Montgomery Ward was preparing a special fifty-two-page catalog of radio sets and parts. Included was 'a complete tube set having a range of 500 miles and more' for $23.50.
Overnight, it seemed, everyone had gone into broadcasting: newspapers, banks, public utilities, department stores, universities and colleges, cities and towns, pharmacies, creameries, and hospitals, among others. In Davenport, Iowa, the Palmer School of Chiropractics had a station; .....
...Brisk radio sales were part of the wave of postwar prosperity that was breaking over the nation.

The Palmer School of Chiropractic Faculty - 1920
WOC Radio Station Joseph C. Keating, Jr., Ph.D. 1 1350 W. LAMBERT ROAD, APT. 110 LA HABRA CA 90631 USA filename: WOC/chrono 98/03/11 (562) 690-6499 Chronology of word count: 15,790 RADIOPHONE STATION , 1922-1932
QUOTABLES: "Old Father Time had better hire a few more stenographers if he intends to record all the radio history that is being made these days" (Palmer, 1924a, p. 4)
"Radio is the home vaudeville." (Palmer, 1924a, p. 7)
"Radio is destined to play a much more important part in the lives of those that possess a radio set, for today there is being brot into the home new personalities, new ideas, new situations, which will directly result in a broadening of the intellectual powers and consequently an uplifting of the American standard of intelligence." (Palmer, 1924b, p. 2)
B.J. was a pioneer in communications and was the founder of radio station W.O.C. which stands for Wonders of Chiropractic. In 1927 it was the first radio station licensed by the F.F.C. west of the Mississippi River. It received its license only a short time after KDKA [sic: WDKA; see Lewis, 1991, pp. 162-4] radio in Pittsburgh, and was the first station to become a member of the NBC network in 1927. W.O.C. was the first station to broadcast regular programs and to keep daily radio logs, the latter of which is required by all radio stations today. B.J. also wrote and published the book Radio Salesmanship, whic is still in use as a reference book wherever broadcast is in operation today. B.J. did not stop with only one radio station but went on to own several other stations. Radio was not his only endeavor into the field of communication. He was also very much involved in TV communication. He was one of the first people to experiment with color television. From color television he progressed into film making. He owned a studio in California which pioneered in Technicolor and 3-D movies which was called stereo color...
"When the horseless carriage started it was considered a shortlived fad. I know because I owned the first gasoline buggy west of the Mississippi. Everyone laughed at me then, as they did when we started WOC. He who laughs last, laughs longest. The automobile is still here stronger than ever. The horse has almost disappeared. The Radio is a growing movement that has become a fixture in America's life. It will live as has the automobile" (Palmer, 1924b, p. 7).
...In several instances when illness suddenly incapacitated some of our early broadcasting executives, we took extraordinary care of them. We kept a popular radio announcer, Peter MacArthur, on the payroll for two years while he lived in Palm Beach, Florida, while he attempted to recover from rheumatoid arthritis.
Ronald Reagan also played on the Palmer Courts, wearing the traditional uniform of the period - white wool flannel trousers and a sweater.
In the midst of these discouraging days, I was offered a position with the National Broadcasting Company, by Niles Trammell, president of NBC. His offer was supported by Fred Webber, executive vice president, Western Division, of NBC.
Much of this information was obtained from Joseph C. Keating, Jr., Ph.D from the Chiropractic History Archives. |